Leap will brand and market your concept
Peter Drucker once said "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." The words ring true enough but the application of effective strategic markeing is far more difficult.
Inversely, most restaurant owners follow the marketing for dummies approach by filling their restaurant with coupon clippers who won't come back until the following months coupon book comes out.
The real challenge to creating effective marketing programs is understanding your customer and thinking inside of the box - meaning all of the tools you need are inside the four walls of your concept. Most owners are willing to try new marketing ideas and will do a "test run" of a program and when it fails to yield immediate results they scrap it and move on to the next idea.
Building a restaurant brand and effectively marketing that brand is a calculated marathon and takes planning, commitment and patience.
Leap Hospitality is the industry leader creating memorable brands and effective marketing campaigns for its clients. Contact Leap to find out where your marketing is missing the mark.